Audience Interest Data Solution

Product Overview
Audience Interest Data Solution is a contextual audience data management platform. The platform analyzes campaign log files to surface the online content interest of segments of users, and combines that data with ad performance and other data attributes. Audience Interest Data is designed to provide marketers with a much more comprehensive view of user online content interests.

• Answers the question, "What topics is a given audience ID most interested in?"

Consumer content interest is the missing link to understanding what drives performance and finding upper funnel signal. Put context back into your audience analysis with Audience Interest Data.