Company Overview
Proximic provides web services for Page Contextualization, Audience Targeting and Brand Protection to advertising networks, agencies / DSPs, and publishers, with the goal to empower greater control, precision, confidence and profitability of ad placements across the ad ecosystem. The company was acquired by ComScore in 2015.
Audience Interest Data Solution is a contextual audience data management platform. The platform analyzes campaign log files to surface the online content interest of segments of users, and combines that data with ad performance and other data attributes. Audience Interest Data is designed to provide marketers with a much more comprehensive view of user online content interests.
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