Product Overview
Rakuten Marketing Prospecting is a lead acquisition tool. Prospecting helps digital marketers find people whose interests align with their brand, who demonstrate a propensity to purchase online, and who are likely to connect with the brand's core values to become loyal customers. The Rakuten Marketing Artificial Intelligence and Machine Learning algorithms learn from consumer signals (further enhanced by CRM data or DMP integration), to create more dynamic audiences than those that simply mirror existing customers; it predicts and targets potential customers that aren't already on a brand's targeting radar.
Rakuten Marketing Prospecting eliminates wasteful ad spend by identifying shoppers most likely to purchase advertised products, services or experiences.
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