Rakuten Affiliate Network (formerly LinkShare) is a global affiliate marketing network, known for to facilitating long-term, profitable partnerships between advertisers and publishers. Rakuten's network is driven on premium technology for the easiest reporting and tracking. Rakuten participation is select, all publishers must meet pre-approved requirements before qualifying for the network and are regularly monitored for compliance.

Rakuten Marketing Prospecting is a lead acquisition tool. Prospecting helps digital marketers find people whose interests align with their brand, who demonstrate a propensity to purchase online, and who are likely to connect with the brand's core values to become loyal customers. The Rakuten Marketing Artificial Intelligence and Machine Learning algorithms learn from consumer signals (further enhanced by CRM data or DMP integration), to create more dynamic audiences than those that simply mirror existing customers; it predicts and targets potential customers that aren't already on a brand's targeting radar.