Product Overview
ReferenceEdge is a comprehensive customer marketing solution. Each component addresses a specific program pain point such as recruiting, data maintenance, requests, customer rewards and metrics. For marketers, searching and requesting advocates for event speakers, reviews, social media, and testimonial videos is easy and fast. For sellers, ReferenceEdge is built to provide every form of social proof needed at each stage of the buyer’s journey, from customer content to reference accounts and contacts. The value of a program is commonly measured by revenue influenced, and the ability to correlate advocate us to closed-won opportunities is baked into the system, and one of the KPIs included in our report package.
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