Swirl Proximity Marketing Platform

Product Overview
The Swirl Proximity Marketing Platform is an enterprise-grade end-to-end tool for reaching retail customers while they are shopping in the store. Retailers manage their beaconing campaigns from within a powerful console, purpose-built to provide a user-friendly and secure access to the full suite of capabilities, including targeting, creative management, analytics, beacon management and platform administration. The platform includes specially designed content creation functionality that is user-friendly even for non-designers, and also integrates with most CRMs, graphic design programs and digital asset management systems.

• Controls for advanced audience targeting, start/stop dates, dayparting, dwell time triggers and frequency capping.
• Highly integrable content creation tool purpose-built for beacon-triggered mobile experiences.
• Multivariate testing capabilities.
• On-the-fly performance optimizing through real-time program adjustments.
• Relevant and meaningful mobile experiences delivered to the right shopper at the right time and place, down to the department or aisle.
• Reusable targeting packages.
• Smart targeting engine based on store location, beacon placement, date and time, mobile app audience, shopper profile and behaviors, and more.

The Swirl Proximity Marketing Platform reaches retail customers at the best possible time -- while they're within purchasing distance.