Product Overview
Shelf Intelligence Suite by Trax and Nielsen delivers an integrated solution to continuously measure, optimize and activate your store strategy. CPG companies can now pinpoint exactly how specific shelf conditions, such as shelf placements, facings or adjacencies, influence sales. This new offering from Trax and Nielsen digitises the shelf, allowing brands to have a more frequent and accurate measurement of how their products are represented in store and how this influences their sales.
Shelf Intelligence Suite is the fusion of Trax’s world-class computer vision and analytics platform and Nielsen’s Retail Measurement Services (RMS), which includes the largest CPG point of sale dataset in the industry, with information on market shares, competitive sales volumes and insights into distribution, pricing, merchandising and promotion.
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