Vizu's Brand Advertising Effectiveness Platform

Product Overview
Vizu is an enterprise technology platform that allows digital advertisers and their partners – publishers, ad networks, Exchanges, demand-side platforms – to measure and optimize brand impact. The platform can be accessed by anyone with a web browser, requiring no installation or maintenance for our customers.

• Analyze Brand Lift in total or by the components driving lift — creative, targeting, and frequency
• Analyze audience incidence in total or by targeting segment
• Export results in a printed .pdf report or .csv files
• Initiate and monitor surveys in an intuitive campaign management interface
• Integrate audience and Brand Lift metrics into other systems in real-time via an API or pixel integration
• Leverage industry-leading recruitment methodology to develop insights within days, not weeks
• Monitor results in a real-time analytics dashboard
• Review statistical significance in real-time, ensuring sound decisions

Vizu's Brand Advertising Effectiveness Platform provides a common currency of communication - Brand Lift - that all parties involved in a brand advertising campaign can use to measure and optimize performance against