Product Overview
Social Network Profiling allows brands to explore the social universe of each of their customers, followers and prospects, by analysing the information they share across popular social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Google+, among others.
After obtaining users’ social data via Social Login, we apply real-time algorithms to analyse and quantify their passions, interests, favourite brands and products, places visited, level of social influence, and loyalty to specific brands, partners, or competitors. All this information is available in Xeerpa's Dashboard, an intuitive interface where you can:
- Sort, segment and analyse the social profile of each user.
- Complement your Customer Database, CRM platforms, DMPs, etc. with social data, obtaining a 360º customer intelligence.
- Identify Top Influencers and Brand Ambassadors.
- Analyse users that follow your competitors.
- Create advanced segments of users based on their interests, places, and other social indicators.
- Design a content recommendation and personalization strategy using social data.
- Design tailored Social Media campaigns.
- Check user’s customer identity and consumer preferences report based on IBM Watson semantic analysis.
Xeerpa a pioneer Social Network Profiling with its unique technology. Unlike other solutions, Xeerpa creates detailed individual profiles for each user, storing them in a database specifically designed to help you personalize your marketing campaigns, increasing ROI and improving customer experience.
The process of Social Login provides the transparency required by individuals and the capacity to apply data-based business intelligence. It allows the implementation of GDPR-friendly interfaces that comply with legal requirements without deteriorating UX. <br/> <br/> In Xeerpa we offers our clients flexibility and total control over your strategies for GDPR compliance: <br/> - Xeerpa’s API provides all the necessary functionalities to comply with directives and recommendatons of the new GDPR <br/> without imposing any specific design constraints. This allows you to have absolute control over the visual user interface, <br/> aligned with your corporate identity and user experience. <br/> - Xeerpa employs rigorous technical security measures to ensure personal data privacy <br/> - The information is encrypted by LUKS and EFS systems and protected by password. <br/> - Data is accessed through SSL/TLS encryption protocol. <br/> - Data transfer is encrypted through AES-128. <br/> Disks are formatted with DoD 5220.22-M algorithm, which consists in <br/> complete overwriting of the disks with random data to prevent its <br/> recovery.
https://xeerpa.com/wp-content/uploads/2017/11/Xeerpa.GDPR-Guidelines.pdf
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Email, Onsite, Video/Text Resources
Xeerpa' Founders, Clients and Partners hold a breakfast seminar to discuss the challenges and the opportunities that Marketing teams face after the new General Data Protection Regulation took into effect.
Xeerpa incorporates IBM Watson Personality Insights analytics into its Dashboard
Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights, Planning, Research
For Use ByCompany Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Large enterprise (>10,000)
Geographic Scope Multi-national