YieldexDirect

Product Overview
YieldexDirect is a programmatic marketplace providing access to a vast network of premium publishers and a direct link to their entire ad stack. Advertisers can buy high-impact video, mobile, rich media and desktop banner placements on leading sites and top TV shows that are not available through unreserved channels. The platform enables advertisers to make more deals faster by allowing access to more products without a lot of back-and-forth negotiations, and gives advertisers an efficient way to make guaranteed buys from multiple premium publishers.

• Let buyers use the same system to access inventory across a wide range of publishers.
• Allow buyers to initiate changes or optimizations with your approval as orders run.
• Give advertisers fast, easy access to the most accurately forecast available inventory.
• Requires no set up, no Deal ID and almost no training.

YieldexDirect combines the best of direct sales with the best of automated guaranteed buying to create one transparent marketplace for digital advertising. More than a third of the comScore top 100 publishers already using Yieldex Analytics