Company Overview
Yieldex is a provider of digital ad forecasting, analytic pricing and trading tools for publishers and advertisers. Publishers use Yieldex Analytics for forward-looking insights. Advertisers and publishers use Yieldex’s programmatic marketplace, YieldexDirect, to buy and sell targeted, guaranteed inventory in one location. Yieldex was acquired by AppNexus in March 2015.
Sitting at the top of the ad stack, Yieldex Analytics tracks every mobile, video and display impression, so customers see their full ad sales potential. This helps to unravel audience and content overlaps, look at past campaigns, and see how future campaigns are likely to perform. Yiledex provides sales and marketing teams the data and insights needed in order to turn around targeted advertising proposals.
YieldexDirect is a programmatic marketplace providing access to a vast network of premium publishers and a direct link to their entire ad stack. Advertisers can buy high-impact video, mobile, rich media and desktop banner placements on leading sites and top TV shows that are not available through unreserved channels. The platform enables advertisers to make more deals faster by allowing access to more products without a lot of back-and-forth negotiations, and gives advertisers an efficient way to make guaranteed buys from multiple premium publishers.
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