Product Overview
Zaius is a behavioral marketing engine. By drawing customer data from actions across all channels and devices, Zaius enables marketers to understand each customer’s intent on an individual level, and then take action through the appropriate channel (Web, email, mobile, or paid advertising, for example) without having to rely on IT support. Newly-updated segmentation is based on multiple sequential customer actions—i.e., customers who abandon their carts and have open support tickets. Zaius allows for Targeting of a single campaign to multiple segments and understanding the composition and size of segments as they are created.
With a single platform for action and analysis, Zaius is making it easy for B2C marketers to identify key moments and drive behavior through customer-centric campaigns.
Not specified
Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Any size
Market/Industry Specialization No market specialization
Current / Past Customers BlinQ