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GroupM

 
New York, New York, United States
2007
Agency Overview
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
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Products and Services

[m]Platform

 
[m]Platform was designed to collect and define insights from hundreds of data sources across all channels. [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into comprehensive platform. [m]Platform is an advanced ad technology suite exclusively for GroupM clients. [m]Platform includes data analytics, digital services, ad operations and programmatic.
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GroupM

 
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
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LIVE

 
LIVE is a next-generation Marketing Performance Management platform that enables global Advertisers to contiuously monitor, evaluate and optimize their marketing investments. The highly customizable turnkey solution is available on-demand on a subscription basis, enabling marketing organizations to deploy the platform rapidly at a fraction of the cost, complexity and risk of building an in-house or customized solution. The hosted, fully web-based platform provides instant visibility across all Marketing initiatives, and reporting on ROI through easy-to-use dashboards.
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The Glitch

 
The Glitch provides specialized brand strategy using technology, video, and humor.
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