Company Overview
Custora is a predictive analytics platform that helps businesses better understand and foresee trends in their customers. This provides the client with a way to determine which customers are valuable shoppers to the business, and which customers are important targets for outreach to increase customer retention, ultimately leading to more effective and meaningful advertising. Custora was acquired by Amperity in 2019.
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Marketing Function
Customer Engagement and Retention, Metrics and Insights