The DESelect Marketing Optimization Platform combines all of DESelect’s global products, including Segment, Engage, Search, and Deedee AI to provide clients with a mission control center for improving marketing effectiveness. With DESelect MOP, you can optimize your audience segments and marketing frequency to ensure you always reach the right person, with the right message, at the right time.

DESelect Search is a practical object finder for Salesforce Marketing Cloud. Save valuable time by using DESelect Search to find literally anything in Salesforce Marketing Cloud. The quick search solution is like your very own search engine embedded and fully integrated into your Marketing Cloud UI, eliminating the need to dig through folders one by one to find that one missing object.

DESelect Segment allows you to leverage all your Salesforce Marketing Cloud (SFMC) data without writing SQL queries. DESelect offers intuitive yet powerful segmentation features through what they call selections. Selections allow you to combine data sources and apply filters to generate segments.