D&B Buyer Intent is a buyer intent tool that leverages deep machine learning, natural language processing, and proprietary analytics to help you identify in-market audiences. Features of Buyer Intent enable marketers to identify, segment, and contact in-market audiences.

D&B Lattice is a customer data platform that offers insightful segmentation powering omnichannel connectivity. Create a clear view of customers and prospects by connecting data silos, identify ideal prospects and impact audiences using AI and Dun and Bradstreet data, and drive personalized omnichannel campaigns, better team alignment, and a stronger ROI.

Dun & Bradstreet provides a range of solutions for sales and marketing including prospecting, marketing automation, audience insight, data cleansing, and data integration. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on D&B data, insights and analytics.

D&B Buyer Intent is a self-serve platform enabling B2B marketing and sales teams to pull reports of early-stage buying signals from companies who are in market to buy. Customized to the keywords unique to your business and use case, Buyer Intent is a patented process that leverages Natural Language Processing and billions of unique web engagements mapped to the Dun & Bradstreet Data Cloud. Buyer Intent targets buying locations at the site level with the D‑U‑N‑S Number, not domain, and aggregates signals across a corporate family.