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eXelate

 
New York, New York, United States
2007
Company Overview
New York-based eXelate enables companies of all sizes to make more informed marketing decisions worldwide, striving to turn vast amounts of big data into accurate, actionable, and agile smart data. eXelate's flagship product is a powerful data management platform (DMP). eXelate was acquired by Nielsen in 2015, giving Nielsen clients the ability to activate in real-time Nielsen audience insights as well as eXelate’s aggregated consumer segments from over 200 data providers.
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Products and Services

eXelate Data Management Platform (DMP)

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The eXelate Data Management Platform (DMP) technology enables marketers to engage individuals and households with personalized messages in order to convert consumers to customers. The platform unifies customer identities across display, video, audio, offline, mobile and smart TVs. eXelate real-time offline/online profiling and attribution lets marketers track results on demand from initial action to converted sales.
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eXelate Data Marketplace

 
The eXelate Data Marketplace is a Data-as-a-Service (DaaS) platform that offers access to a 3rd party cross device data set with over 5 billion unique users and devices.
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Connect with eXelate

Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights, Research