iPresso provides an all-in-one complex marketing automation 360 platform. The platform integrates all of the important tools needed to design and launch multichannel campaigns. The system tries to acquire customers by sending personalized emails to the customers who have signed up for a newsletter or other type of correspondence. If the user clicks on the link in the email, they will be directed to a personalized website. If no response comes from the target, iPresso will try to present an offer in a more convenient way for the potential customer, e.g. through Facebook or SMS.