LeadSift is a lead generation tool that sorts qualified leads gathered from public web. LeadSift scans through millions of publicly available web documents to identify, extract, and classify Trigger Events for your target accounts. Pairing Natural Language Processing and Machine Learning, LeadSift Buzz will identify when your target accounts launch a new product, sign a partnership, sponsor an event, host a webinar or talk to you competitors.

LeadSift Buzz is a sales tool that notifies account managers when a news story has affected target companies. Buzz notifies sales teams when their key accounts have something exciting or mention-worthy going on, directly to their inbox.