Optimizely is an A/B, multipage, and multivariate testing platform designed for organizations of all types and sizes. Advanced targeting, allocation, and scheduling features provide maximum flexibility. Analysts can schedule tests to run when desired, target tests to key visitor audiences, and precisely control the allocation of visitors to variations.

Optimizely Academy offers a tailored experience for each user and team based on the maturity of their experimentation program. Through a full library of engaging video content, personalized topics and in-depth courses, customers can improve their knowledge of Optimizely capabilities and experimentation best practices.

Optimizely Personalization is a solution designed to help marketers create and deliver personalized, real-time experiences to their customers. This tool combines customer data, AI capabilities, and experimentation to drive revenue and brand loyalty through hyper-relevant, 1:1 digital experiences.