Company Overview
Roivenue is a tool for marketing strategy decision-making. It is the most precise way to manage your entire marketing investment.
Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI.
Unlike tools designed for data analysts, like Google Analytics, Roivenue lets you see the big picture, and make informed overall budget decisions tuned to your specific goals.
In 2022 Roivenue was acquired by ScanmarQED.
Roivenue is a data-driven SaaS platform for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers, enabling them to make informed overall budget decisions directed towards the fulfilment of business goals.
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