Product Overview
Roivenue is a data-driven SaaS platform for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers, enabling them to make informed overall budget decisions directed towards the fulfilment of business goals.
Online marketers struggle to measure cross-channel attribution and manage marketing ROI. Roivenue offers a clear, reliable, data-driven view of marketing performance.
-CLV attribution - in addition to advertising and web analytics platforms, we integrate the client’s CRM. Therefore, clients can see the whole picture from the first touchpoint to profit and long-term customer value
-Multiple models and customizations - high customizability of attribution calculation strategies
-Budget optimization – we let you define parameters for a powerful prediction model, proposing changes in marketing mix budget split. These changes are directed towards fulfillment of defined business goal - either revenue or profit maximization
-Data Export and Integrations - Roivenue processes client’s data and connects seamlessly to Power BI, Tableau, Google Data Studio and more
No technical expertise required
One Week
Email, Live Chat, Telephone, Onsite, Video/Text Resources
Marketing Function Automation, Integration, Metrics and Insights
For Use ByCompany Type B2C, AGN
Market/Industry Specialization Business Software & Services, Marketing, Technology
Current / Past Customers Orange, Slevomat, Sazka, Notino, GroupM, AXA Assistance, Heureka, Red Media, Pandora