SmartyAds is a Digital Advertising Platform consisting of integrated DSP, SSP and RTB Ad Exchange for demand and supply partners. Their main goal is to utilize all existing channels of user attraction and verticals in one single digital advertising platform. They offer varied programmatic types of campaign metrics including CPM, CPA, CPC and СPI. SmartyAds brings larger audience on board using different channels like video, display, native and mobile content. They have taught their system to analyze auctions big data, thus allowing them to minimize campaign optimization efforts and achieve best performing results. Through SmartyAd's proven machine learning algorithms, they provide strong revenue management and advanced traffic pattern detection.