TripleLift is the native programmatic platform with RTB capabilities for buying and selling native advertising. For advertisers, TripleLift’s native exchange allows users to access in-feed ad inventory across the world’s most premium publishers, directly through their own DSP. For publishers, TripleLift offers a new, incremental revenue stream for publishers, permitting the unrestricted placement of in-feeds.

TripleLift Audiences is a solution that replaces third-party cookies with first-party data. The data comes from publishers who opt-in to participate in the program because it allows them to regain the addressability capabilities lost by the decline of the cookie while restoring control over their data.