Undertone High Impact CTV Suite goes beyond the capabilities of conventional CTV and helps put brands directly into the hands of their customers. The Suite includes key Undertone offerings including Live CTV, Branded CTV, and Interactive CTV. Undertone’s Live CTV integrates ads alongside the content, rather than running them during ignorable ad breaks, allowing brands’ key messages to have the stature that derives from appearing alongside live broadcasts of sports, Esports or music content. Undertone’s Branded CTV grabs viewers’ attention with custom, eye-catching graphics and animations. Undertone’s Interactive CTV allows viewers to directly interact with video ads, using their remote controls to explore brand content and bring up expanded canvases with additional videos. Further, the ads can include QR codes for viewers to engage with on their mobile devices.

Virtuoso is an all-in-one Ad Campaign Management system that makes it easier to execute high impact digital ad campaigns at scale. The platform brings together data management, ad publishing, optimization, and reporting dashboards for complete control over ad delivery and measurement across screens and devices.