Product Overview
Adobe Marketo Engage is B2C and B2B marketing automation platform that brings sales and marketing together so they can strategize and execute as one. Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Create account-based experiences (ABX) by partnering with sales to engage key, high-potential accounts and measure your success. Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. Understand, prove, and optimize your marketing impact with comprehensive campaign performance and attributed revenue analytics.
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