Product Overview
AdvancedMiner Social Network Analysis [SNA] is innovative social media analytics. Companies can use the software to model social relationships among existing customers, revealing which customers have the strongest social influence, what social role each customer plays in their community, find accounts with a high social similarity and other types of social measures and aggregates. Depending on your business model, you can use AdvancedMiner SNA to cross / up-sell, optimize marketing and customer retention campaigns or recommend the best products for specific customers.
AdvancedMiner Social Network Analysis [SNA] enables companies to make a profound change in their customer insights. To move from individual-customer-centric approach into extended social-customer-centric approach.
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