Alliant Campaign Intelligence is a predictive modeling solution that projects the performance of a campaign against the profit triggers that drive P&L.
Improve profitability in any campaign by 20% or more with Alliant predictive modeling. You make more informed choices about audience segments and offers, and use that insight to build a better bottom line.
ACI also provides a powerful tool for profitably reactivating lapsed or dormant names from your house-file. In addition to a custom model, you can use Verity™, Alliant’s multi-enterprise RFM product, to easily qualify old and inactive names for new promotions.
No Training Offered