Product Overview
Alliant Consumer Audiences is a data solution that taps Alliant’s multi-enterprise view of consumer purchasing behaviors and selected third-party sources to provide response-driven audiences for more profitable postal, email, and co-targeted display campaigns.
Broad response data provides a unique alternative to traditional catalog, list-only co-ops.
Alliant is the industry’s largest source of detailed micropayment data. Information on payments, returns, billings, and write-offs is vital to building stronger audiences for subscription and continuity offers.
Not specified
Marketing Function Customer Engagement and Retention, Metrics and Insights