Product Overview
PRIZM Premier is a segmentation solution that combines demographic, consumer behavior, and geographic data to help marketers find and engage their customers and prospects. PRIZM Premier defines households with 68 demographically and behaviorally distinct segments discerning consumers’ likes, dislikes, lifestyles and purchase behaviors in a way that’s contextual and easy to communicate and activate. PRIZM Premier segments summarize complex consumer profiles in a way that is intuitive and easy to communicate. PRIZM Premier's 68 segments are defined according to socioeconomic rank, including characteristics such as income, education, occupation and home value as well as 11 Lifestage Groups and 14 Social Groups. PRIZM Premier Social Groups are based on urbanization and socioeconomic rank. PRIZM Premier Lifestage Groups are based on age, socioeconomic rank, and the presence of children at home.
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