Product Overview
DataXu’s programmatic marketing software enables marketers to build stronger brands in a digital world, leveraging data and analytics to increase the efficiency and effectiveness of their customer acquisition strategies. The cloud-based platform delivers a data management platform (DMP) for customer intelligence and a demand side platform (DSP) for customer engagement.
The platform can be considered a true Omnichannel Platform. It's the first Real-time Multivariate Decision System, and Active Analytics provides real time insights into customers.
No technical expertise required
Instant
Marketing Function Automation, Customer Acquisition, Customer Engagement and Retention, Metrics and Insights
For Use ByCompany Type B2B, B2C
Market/Industry Specialization No market specialization
Current / Past Customers Labelium, Kelly Scott Madison, Ford, Metapeople, Sony Entertainment Network, pixium, Lexus, Universal, Epson