Product Overview
The FuelX Advertising Platform intelligently integrates a proprietary Demand Side Platform (DSP) and Ad Server, and leverages an indexing engine to singularly determine who to target, how and when. Your target customer may respond best to a static in-app ad or an in-banner video, depending on where they are in their customer journey. They may be ready to buy on one site but not another. Or maybe it’s the time of day. FuelX's goal is to discover the right combination of thousands of variables that compels a unique shopper to visit your site and to ultimately complete a purchase.
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