Marketplace Intelligence helps to gain visibility into your vs. competition’s strengths across Amazon, Walmart, Target, Best Buy & others. You must understand how shoppers perceive the brand. For example, do the 3rd party sellers have poor customer service reviews, are prices generally in line with prices of competitors, are resellers violating MAP, are unauthorized sellers selling, are products sold in inferior channels, do the products have bad reviews, so on? Focus on key marketplaces like Amazon and understand whether your brands are achieving “Amazon Best Seller”, are on top of the page through ads and organic positions, have adequate reviews, and have right price and the right fulfillment. Leveraging this, you can strengthen your clients’ in-marketplace presence. You can analyze your competitors’ popular products to understand what resonates with consumers. Your shoppers in high demand areas must see your products, must be impressed and must be able to purchase across geographies.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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