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IBM: View Company Profile

IBM Digital Analytics for Social Analytics

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Product Overview
IBM Digital Analytics for Social Analytics is a centralized user interface for analyzing social media channels and campaigns. The solution helps users track social channels and other online marketing channels while interacting directly with customers.

Features

Compare the view-through or click-through performance of social networking websites against other impression-based campaigns.
Measure performance and ROI in a comprehensive view that comprises all online channels.
Measure social performance against the industry standard with IBM Benchmark, and uncover new opportunities.
Monitor the downstream impact of social content impressions.
Track and converse with top brand Tweeters to increase engagement and loyalty.
Track real-time conversations about brands, products and competitors on Facebook and Twitter.
Track social advertisements, Facebook applications and custom tabs with IBM Digital Analytics Impression Attribution.
View, post, reply and interact with Facebook and Twitter feeds directly from the user interface.

Function

IBM Digital Analytics for Social Analytics provides a centralized user interface for analyzing social media channels and campaigns.

Pricing

No pricing information available.

Try it Out Free Version : Unavailable Free Trial : Unavailable

Average Customer Spend

Installation & Support

Technical Expertise Required

No technical expertise required

Average Installation Time

Instant

Training

No Training Offered

Complementary Products

Partner Products

Integrates With

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More Like This

Social Media Monitoring

Social Media Analytics

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Social Media Marketing

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Marketing Function Metrics and Insights

For Use By

Company Type B2B, B2C

Market/Industry Specialization No market specialization

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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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