IBM Digital Analytics Lifecycle

Product Overview
IBM Digital Analytics Lifecycle enables organizations to track and understand how customers progress through long-term conversion lifecycles. The solution goes beyond single-session metrics to evaluate the impact of different channels and multiple touchpoints throughout the customer conversion lifecycle.

• Continuously optimize initiatives.
• Engage prospects and customers with relevant, personalized marketing.
• Insights into which campaigns, channels, touchpoints, and customer characteristics are in play.
• Map visitors into milestones based on either pre-built or customized segments.
• Move away from the analysis of individual touch points and towards a holistic program of business enhancement.
• Pinpoint key interactions and events that prompt customer progression through lifecycle milestones.
• Reveal the areas to research, test and optimize, then discover how those efforts affect the overall flow and development of customer relationships.
• Tailor marketing initiatives differently to early-, mid- and late-stage customers.

IBM Digital Analytics Lifecycle enables online marketers to track and understand how customers progress through long-term conversion lifecycles