Product Overview
IBM Watson Marketing Insights provides cognitive recommendations designed to help marketers understand and anticipate customer behaviors. Formerly known as IBM Predictive Customer Analytics, new cognitive Watson technology has enhanced the predictive power. It recommends prioritized target audiences based on key predictors.
Not specified
Marketing Function Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Any size
Market/Industry Specialization No market specialization