Marketer's Edge

Product Overview
Marketer's Edge is a proprietary firewall and causal impact solution. The firewall ensures that ads run on brand-safe, fraud-free inventory while the Causal Impact connects the dots between ad exposure, customer conversion, and media partner in order to reach actionable results.

• Blocks fraudulent ads before they are served.
• Easy set-up and implementation.
• Granular reporting.
• Media quality control.
• Patented, MRC accredited technology.
• Replaces costly and inefficient digital ROI studies.
• Supports all ad formats, channels and screens.

Causal Impact determines which media partners are responsible for delivering ads that drive consumer purchase, while Firewall blocks fraudulent ads before they are served in accordance with the advertiser's specifications, eliminating waste and safeguarding brand image. The results are comprehensive and actionable, offering cost-effective and efficient ROI analysis.