Trader's Edge

Product Overview
Trader’s Edge brings intelligence to programmatic advertising, assessing the true value of automated buys and revealing the level of impression quality across multiple metrics, enabling programmatic buyers to adjust and optimize their targeting strategies. Trader’s Edge data segments are available in two ways -- Bid Expert and Server Link. Bid Expert is accessible to advertisers through all major DSPs, while platforms can use Server Link to integrate these segments into their offerings, providing their clients access to quality media.

• Proprietary technology scores from the URL down to the impression level for granular information on key metrics such as TRAQ, ad fraud, brand safety, viewability, and geo-compliance.
• Real-time data to inform programmatic buying strategy.
• Real-time integration delivering detailed analytics.

Trader’s Edge brings intelligence to programmatic advertising, assessing the true value of automated buys and revealing the level of impression quality across multiple metrics, enabling programmatic buyers to adjust and optimize their targeting strategies. The Integral Ad Science dynamic database uncovers otherwise unidentified media opportunities, opening up the inventory pool for advertisers to increase scale.