Seller's Edge

Product Overview
Seller’s Edge is an ad intelligence solution that allows media sellers to understand and assess the quality of ad inventory and take action in two ways: offer greater transparency that attracts top advertisers and maximize monetization opportunities by pricing based on quality.

• Detailed reports and visualizations of inventory performance and quality.
• Easy implementation.
• Evaluates quality down to the individual ad unit, and includes key elements such as viewability, fraudulent traffic, and brand safety.
• Integrates with ad servers, networks and SSPs.
• Scores from the URL down to the impression level for granular information on key metrics such as TRAQ, ad fraud, brand safety, viewability, and geo-compliance.
• TrafficScope is an automated daily report that provides impression-level data.

Seller’s Edge allows media sellers to understand and assess the quality of ad inventory and take action in two ways: offer greater transparency that attracts top advertisers and maximize monetization opportunities by pricing based on quality. With a strong base in advertiser campaigns, Integral provides a single source of reporting that unifies both sides of a campaign, eliminating discrepancies resulting from multiple data sets.