Product Overview
LeanData Revenue Ops is a marketing operations platform that connects disparate data points in the revenue chain – leads, contacts, accounts, cases and opportunities – to each another. LeanData’s family of applications includes LeanData’s foundational Lead-to-Account Matching, providing sales and marketing with a holistic lead-to-account view. LeanData also offers an intuitive Routing application, ensuring the right data gets to the right people for action. And finally, LeanData offers sophisticated analytics with its Attribution application, providing marketers with clear visibility into which investments are bearing fruit and which need to be redirected to continuously improve selling motions. The LeanData Revenue Ops platform also features open APIs and a wide variety of out-of-the-box integrations, extending the power of its Matching and Routing products beyond CRM to popular sales and marketing applications.
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