Through-Partner Marketing Automation

Product Overview
Marketing Advocate’s Through-Partner Marketing Automation TPMA solution is demand generation software for the channel. TPMA combines omni-channel marketing, lead management, nurture campaigns, email marketing, lead scoring, analytics, event management, and co-branded microsites to drive effective B2B channel marketing.

• Automated campaigns can be configured to send emails to prospects based on their digital behavior, such as downloading an asset or visiting a high-value page online.
• Closed-loop conversion-to-sales analytics expose the true ROI of marketing efforts by channel, campaign and more
• Marketing Advocate easily identifies, tracks, nurtures, and scores high-quality leads, and delivers them to the sales team at exactly the right time.
• Marketing Advocate’s TPMA software fully integrates into many leading CRM systems, eliminating the guesswork out of lead delivery and administration.
• Multiple campaigns can be managed on one integrated platform, providing a comprehensive solution that easily tracks campaign-to-sales conversions.

Help global providers go to market more effectively