Mixpanel is an advanced, enterprise-level analytics platform that visually measures how web and mobile users navigate any series of online events. The events-based timeline measures customer actions, not page views, designed to help companies gain insight into their customer behaviors. Advanced audience targeting system is bolstered by a cohort analysis feature, and retention reports visualize how often customers return and engage with an application. A/B tests and surveys enable companies to ask customers questions that are difficult to measure. Marketers can also understand users’ complete journey pre- and post-acquisition, with Mixpanel Marketing Analytics.
Mixpanel's analytics functionality presents marketing decision-makers with valuable insight into product usage, conversion rates, and user retention so they can take action on what they learn. Mixpanel is designed to increase conversions by identifying where companies lose customers in any process, run experiments to fix issues, and understand the value of each marketing channel.
Credit Card Not Required
No Auto subscribe after free trial
Trial Period: For Engagement Plans, up to 25,000 data points is free, and up to 200,000 data points is free for Mi...
No technical expertise required
Marketing Function Automation, Customer Engagement and Retention, Metrics and Insights, ResearchFor Use By
Company Type B2C
Company Size Large enterprise (>10,000)
Market/Industry Specialization No market specialization
Startup Friendly Yes
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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