Product Overview
Pega Paid Media Manager enables you to execute digital advertising campaigns with the same targeted, precise, and customer-centric strategies you apply across all your other touchpoints. Using Pega, you’ll use real-time analytics and decisioning to determine the “Next Best Action” – whether that be an offer, retention plan, service case, or any other business issue. You can do this at the right time and on the right channel, regardless of whether that channel is inbound or outbound, owned or paid. Pega’s decisioning engine learns constantly from every customer interaction on your owned channels, and uses that intelligence to increase the relevance of the advertisements on your paid channels.
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