Pega Client Lifecycle Management (CLM) is an advanced end-to-end platform that lets global enterprises seamlessly and easily orchestrate front-and-back-office systems and processes. Pega simplifies and streamlines complex multi-product and multi-jurisdictional customer onboarding and customer maintenance across a variety of industries, including financial institutions. Engage with your customers via a true omni-channel experience and empower your staff to always put the customer at the center of every transaction.

Pega Customer Decision Hub is a tool for optimizing customer engagement via decisions made on real-time data. Customer Decision Hub has predictive analytics and decision management tools that allow marketers to gain insights. The Customer Decision Hub also recommends the best decision in real time for every step of the customer journey. Pega Customer Decision Hub provides the AI power across the unified Pega Infinity digital transformation software suite, optimizing customer engagement and operational efficiency from end to end.

Pega Customer Service is an agile customer service solution that helps users offer personalized customer service across every journey. Use Pega Customer Service to boost agent productivity, be there for your customers, and drive down cost-to-serve.

Pega Infinity unifies customer engagement and DPA software on a single platform to drive digital transformation across global enterprises. Pega's CRM suite of customer engagement applications for marketing, sales, and customer service uses AI to anticipate customer needs and adapt with next best actions throughout the customer journey. Self-Optimizing Campaigns capability in Pega Marketing™ accelerates the journey to one-to-one marketing by automatically determining the best audience and offers for each marketing campaign. The system self optimizes on the fly with real-time strategy recommendations as the latest results are recorded – enabling significantly higher conversion rates, lower costs, and faster results. Pega provides a set of dynamic user interface (UI) templates that quickly enable clients to deploy engaging digital consumer experiences – from opening a new account to servicing a customer issue – across any channel.

Pega Marketing is a marketing automation platform helping marketers orchestrate next-best-action analytics in real-time across each stage of the customer journey.

Pega Paid Media Manager enables you to execute digital advertising campaigns with the same targeted, precise, and customer-centric strategies you apply across all your other touchpoints. Using Pega, you’ll use real-time analytics and decisioning to determine the “Next Best Action” – whether that be an offer, retention plan, service case, or any other business issue. You can do this at the right time and on the right channel, regardless of whether that channel is inbound or outbound, owned or paid. Pega’s decisioning engine learns constantly from every customer interaction on your owned channels, and uses that intelligence to increase the relevance of the advertisements on your paid channels.

Pega is a low-code application development platform that allows enterprises to quickly build and evolve apps to meet their customer and employee needs and drive digital transformation on a global scale.

Pega Robotic Process Automation, part of the Pega Infinity suite, automates repetitive tasks performed through the user interface (UI) of enterprise applications. Pega RPA uses its Deep Robotics to automate applications at the code level, resulting in faster, more accurate, and more resilient robotic automation at scale. Together with its broader intelligent automation features and low-code capabilities, Pega offers the most complete end-to-end automation platform.

Pega Sales Automation is a sales tool that enables sales teams to uncover hidden revenue with artificial intelligence. Pega Sales Automation has tools to predict forecast accuracy, drive retention, cross-sell, up-sell, and repeat purchases. Pega’s AI models select the best leads and coach reps while making sellers smarter and helping build, progress, and close pipeline.

Pega Value Finder, a product within the Customer Decision Hub, proactively identifies underserved customers and suggests ways to design more relevant actions, offers, and messages that add real value, increase customer loyalty, and drive long-term growth. Value Finder analyzes your entire customer database to uncover potentially-valuable but consistently underserved customers – so you’ll know exactly where to focus your improvement efforts.