RadiumOne Sharing Analytics

Product Overview
Sharing Analytics (formerly Po.st Sharing) is a social sharing analytics tool that reveals how customers are behaving online. Understand what content drives people to share on Facebook, Twitter and other social sites. Marketers can get valuable insight into not only the primary users of brand website and social media channels, but also the recipients of shared content, which can help you capitalize on their engagement as well. Social sharing is a strong signal of user social engagement. Sharing Analytics does not replace a conversion pixel, but instead works in tandem with pixels to harness social sharing activity and enhance the data set used for targeting/retargeting, branding and customer acquisition.

• Provides comprehensive, actionable insights into your audience and how they share content on social networks, email, text and Instant Messaging services.
• Gain a better understanding of which content resonates most with users, so you can develop a more informed content strategy.
• Harness social sharing activity and enhance the data set used for targeting/retargeting, branding and customer acquisition.
• Link Shortener and Management tools to create and manage multiple campaigns from one central location.
• Track clicks per post, devices used and the geographies of clickers.
• Learn audience demographics and user interests to inform your content strategy.