RadiumOne Mobile Analytics

Product Overview
Mobile Analytics (formerly Connect) is a complete solution for understanding the full user experience of a mobile app, from installation and engagement to conversion and retention. Leverage mobile insights to help you utilize the right type of media buying tactics to help you acquire high-value customers across desktop, tablet and smartphone inventory while improving your Return on Ad Spend (ROAS). All of the data collected can be activated immediately in cross-channel digital marketing campaigns—across both web and in-app advertising.

• Track user interactions and analyze behaviors in granular detail with segmentation, funnel, retention, cohort, revenue and comparison reports.
• Build personalized marketing messages for your brand and run in-app campaigns, so you can drive deeper customer engagement.
• Acquire high-value customers across desktop, tablet and smartphone inventory while improving your Return on Ad Spend (ROAS).
• Deferred deep linking drives your users to the content they want deep within your app on first launch, in the app store, or on a website.
• Understand where your new users are coming from and how well your marketing efforts are leading to app installs