Product Overview Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Features
Create a unified customer profile across all touchpoints by connecting identities, engagement data, customer orders, loyalty, marketing journeys, and privacy management.
Reconcile identities through a common ID using advanced resolution capabilities that link data, like fuzzy matching, to build unified profiles.
Capture and unify data from anywhere with a high-scale data ingestion service, plus the power of Mulesoft’s industry-leading APIs. With unified customer profiles, you can deliver the right content to the right customer on the right channel. Also, you can determine and predict their next best action.
Understand your audience across your organization. Give every interaction context and relevance by connecting your marketing to sales, service, commerce and more.
Build highly targeted customer audience segments with custom strings of contact- or event-level data from marketing, commerce, sales, or service.
With unified customer data, quickly get accurate population counts of your target audiences, and build customer segments on the fly.
Manage all your segmentation and targeting efforts from one central, user-friendly interface.
Activate your customer data across any advertising, messaging, or engagement platform — from Marketing Cloud, to Commerce Cloud, or an external platform of your choice.
Stay compliant with the GDPR and CCPA easily, with safe provisioning measures and dashboards for opt-outs and consent flags.
Visualize and explore audience data in the world's leading business intelligence platform, Tableau, and enhance your marketing optimizations with audience insights in Datorama — all via Salesforce's native CDP connectors. With open access, brands can unlock the power of 7,000 connected apps through AppExchange.
Pricing
Try it OutFree Version : Unavailable
Free Trial : Unavailable
Average Customer Spend
Installation & Support
Technical Expertise Required
Average Installation Time
Not specified
Training
No Training Offered
Complementary Products
Partner Products
Integrates With
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