Product Overview
The StatWizards Suite is a discrete choice modeling solution. Marketing researchers use discrete choice models to study consumer demand and to predict competitive business responses, enabling choice modelers to set pricing, oversee product development, and estimate demand.
Conduct market simulations in order to describe the marketplace in detail, changing among competing products features, form factors, advertising messages and other elements of the marketing mix, depending on how the study is designed.
No technical expertise required
Instant
Marketing Function Metrics and Insights