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AOL Platforms

 
New York, New York, United States
Company Overview
AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. The entities in AOL Platforms include Advertising.com, Adap.tv, ADTECH, AOL On, AOP, Be On, Convertro, Gravity, MARKETPLACE, ONE by AOL, and Pictela.
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Products and Services

Attribution

 
One by AOL Attribution discerns the real performance of multi-channel marketing initiatives by measuring and fairly attributing every customer brand interaction across devices from consumer awareness through purchase.
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Audience

 
ONE by AOL: Audience is an audience management platform that empowers publishers to leverage data to maximize yield and revenue.
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Creative

 
ONE by AOL: Creative is a programmatic platform for the creation, optimization and execution of premium dynamic, cross-screen ad experiences at scale.
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Display

 
ONE by AOL: Display is a digital advertising display platform that accesses quality inventory from premium content, private marketplaces, and public exchanges.
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One by AOL for Advertisers

 
ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results. The ONE by AOL suite offers Media Planning, Audience Management, Creative Optimization, Analytics and Attribution, as well as our market-leading display, video and TV DSPs. All of this connected through shared technology, data and insights.
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Connect with AOL Platforms

Marketing Function Branding, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Metrics and Insights