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Datorama

 
New York, New York, United States
2012
Company Overview
Datorama is a global marketing intelligence company that provides a powerful marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. Datorama was acquired by Salesforce in 2018.
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Products and Services

Activation Engine

 
Datorama’s Activation Engine connects the right information to the right people, or systems, activating opportunities for optimization and driving goals day by day. With the Activation Engine, deliver intelligent goal monitoring, enterprise collaboration, and workflow automations across your full array of best-in-breed marketing technologies. The Datorama Action Center was built to facilitate your marketing workflows, keeping you and your campaigns on track. Automate budgets across your media channels such as Facebook, Google AdWords, and The Trade Desk. Pause or restart campaigns based on goal performances.
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Data Integration Engine

 
Datorama’s Integration Engine is built specifically for marketers and media professionals and serves as the cornerstone of your cross-channel marketing intelligence. Our data integration, data modeling, and semantic layer combine the deepest in-the-box marketing expertise, AI machine learning, and easy extensibility to strike the perfect balance between automation and customization. Connecting and unifying all of your platforms, tools, and reports in one place becomes simple with smart assistive technology.
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Datorama Marketplace

 
Datorama Marketplace is an app marketplace that enables users to discover apps and test them with interactive demos in an easy-to-navigate marketplace.
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Insights Engine

 
Datorama’s Insights Engine illuminates your marketing intelligence, providing always on optimization and reporting. Our Insight Engine brings striking visualizations and AI machine learning to your marketing analytics, giving you a holistic view of all of your data and empowering you to make smarter decisions. With the Insights Engine, monitor and report on all of your marketing data in a unified platform, providing each stakeholder with the right KPIs, trends and drill downs. Then optimize in the moment with AI surfaced insights that show you where to optimize across all your data– all accessible wherever you are via web or mobile.
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